Possible news article:Quad Launches Enhanced Video Platform for News ContentQuad, a leading provider of printing and marketing services, has expanded its offering with a new video platform that aims to deliver high-quality news content to audiences across devices and channels. The platform, which integrates Quad's advanced digital publishing capabilities and expertise in data analytics and creative design, enables news organizations to produce, distribute, and monetize video content more efficiently and effectively."We recognize the growing importance of video in the media landscape and the need for publishers to deliver compelling stories that engage viewers and drive results," says Joel Quadracci, Chairman, President and CEO of Quad. "Our video platform empowers journalists, editors and producers to leverage data insights, streamline workflows, and enhance storytelling with immersive, interactive and personalized video experiences. We are excited to partner with news organizations to advance their digital transformation and help them reach new audiences and revenue streams."The Quad video platform offers several key features for news content:- Cloud-based production and management: The platform allows users to upload, process and store video assets in the cloud, enabling remote collaboration, versioning control, and access to real-time performance metrics.- Automated transcoding and optimization: The platform automatically converts video files into multiple formats and resolutions, optimizes them for different devices and networks, and applies metadata for better discoverability and searchability.- Customizable templates and themes: The platform provides a library of pre-built templates and themes that can be customized with logos, colors, fonts, and other branding elements, as well as interactive features such as quizzes, polls, and annotations.- Personalization and targeting: The platform leverages data on user behavior, interests, and preferences to deliver personalized and relevant video content, as well as to target audiences based on demographics, geolocation, and other criteria.- Monetization and analytics: The platform offers various options for monetizing video content, such as pre-roll and mid-roll ads, sponsorships, subscriptions, pay-per-view, and licensing. The platform also provides rich analytics on video performance, engagement, and revenue, as well as recommendations for optimizing content and advertising strategies.The Quad video platform has already attracted several customers in the news industry, such as The Gainesville Sun, The Journal News, and The Post-Star, which have used it to produce videos on a range of topics, from breaking news to sports, entertainment, and lifestyle. The customers have praised the platform for its ease of use, flexibility, and scalability, as well as its ability to generate insights and revenue."We have been impressed with the Quad video platform's capabilities and support since we started using it in 2018," says Tony Violanti, Digital Managing Editor of The Gainesville Sun. "It has allowed us to produce more videos faster and more efficiently, while also improving the quality and engagement of our content. We have seen significant growth in video views and revenue, and look forward to continuing our partnership with Quad."The Quad video platform is part of Quad's broader strategy to diversify its portfolio and expand its digital offerings. The company has invested in various technologies and platforms to enhance its capabilities in areas such as data analytics, creative design, and e-commerce, and has acquired several companies to broaden its market reach and customer base. Quad hopes that its video platform will help it capture a share of the growing demand for online video content, which is expected to exceed $100 billion in annual revenue by 2023, according to a report by Ooyala.
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